Cupra

For the past two years, I've filmed and edited content for Cupra's activation at Beyond the Pale festival, capturing the brand's high-energy presence amid the event's immersive music, art, and woodland vibe.

This includes dynamic shots of the Cupra stand, crowd interactions, DJ sets, branded experiences, and festival atmosphere—delivered as promo reels, social highlights, and recap videos for Cupra's channels.

I also covered the pre-festival DJ Competition (a Cupra-sponsored qualifier held a few weeks before Beyond the Pale), filming heats, performances, judges, and winners to build hype and showcase emerging talent. The footage was edited into short, punchy social clips and longer highlights—emphasizing energy, music, and the brand's "rebel spirit" alignment with the festival's cutting-edge lineup.

The work supports Cupra's festival strategy—positioning the brand as bold, forward-thinking, and connected to Ireland's electronic scene—while delivering high-engagement content for social media and promo use.