Betfair

I served as cameraman on Betfair's 2014 "GAAbuteo" TV commercial—a playful parody of Subbuteo tabletop football reimagined for Gaelic games. The ad humorously depicted mini GAA figures "playing" matches on a pitch, complete with commentary, crowd reactions, and spot-on GAA vibes, tying into the All-Ireland Final hype (Donegal vs. Kerry).

Shot with precise lighting and movement to bring the miniature world to life—dynamic angles on the figures, pitch details, and action sequences that made the tabletop feel energetic and authentic. The spot aired around the 2014 championship, generating fan buzz for its clever concept and nostalgic appeal.

Director: Kate Nolan