Gold Blooded Women

I directed and edited this hilarious, COVID-19-inspired music video for Gold Blooded Woman's "Take It Off"—a super fun, inventive creation that turns pandemic constraints into creative gold.

The video embraces a bold, irreverent energy: cheeky concepts, quick cuts, absurd humor (including a memorable "coke-crazed puppet" cameo), and playful staging that perfectly matches the song's witty, empowering vibe about shedding inhibitions (or layers) with attitude.

Shot in a lockdown-friendly setup, it features standout moments like Louise Bruton's special cameo (the music journalist hilariously leaning into the chaos), dynamic visuals, and over-the-top antics that amplify Sarah Byrne's creative flair—from eating sushi off a tattooed naked man in past work to gem-encrusted faces here.

The result is a lighthearted yet sharp pop video that captures the spirit of the time while showcasing Sarah as a true force in Irish indie/pop.